The second annual NBA x HBCU Classic featured two CLC partners, Grambling State University and Southern University and Agricultural and Mechanical College.

Along with the game, special programming and generosity of the NBA to HBCUs, De’Ja aided in the development of an amazing special collection with Pro Standard, a luxury sportswear brand. She lead the marketing efforts when it came to executing a photoshoot that produced material to provide Pro Standard, both partner institutions, the NBA, and all participating retailers to help promote the unique collaboration. This special line was made available at Fanatics, Inc. Lids College/Barnes & Noble College, Follet Higher Education, Foot Locker and Rank+Rally (in-venue). In addition, the line was even featured in NBA 2K23!