Florida Atlantic University men’s basketball team had a historic season in 2023. As a partner institution and client of CLC’s, De’Ja had the honor to assist with displaying and marketing their celebratory efforts the entire month of March.

As the marketing manager on FAU’s account, De’Ja was able to work with numerous members of CLC and FAU’s team to display exceptional coordination and execution of marketing throughout each of the rounds of the tournament, all over the country. From an idea to in-store in just five days, she assisted with one of the quickest brand collabs with both Florida Atlantic University and the Beach Boys!

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NBA All Star x HBCU Classic